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Prediki is a unique new tool for opinion research. Prediction exchanges can significantly outclass traditional polling methods when applied correctly.
Matthias Horx, Futurologist -
Prediki is a new way to discuss the topics which really matter and meanwhile contributes significantly to the achievement of our strategic goals.
Peter Rathmayr, CEO Krone Multimedia -
The results-oriented questions of Prediki make it an ideal tool for the implementation of a modern holistic market research program.
Dr. Helene Karmasin, Karmasin Motivforschung
+72% Increase in Predictive Accuracy, Double the Insights
Building on the latest advances in behavioural science and experimental economics, Prediki offers next generation Prediction Market 2.0 technology which provides significantly improved accuracy and reliability compared to the traditional questionnaire method or expert forecasts. Specialised market designs facilitate a broad range of research objectives, categories, and industries.
An extensive series of experiments and comparative studies - first presented to the international research community at the 2014 Annual ESOMAR Congress - shows that predictive performance increases from 75 to 81% for simple study designs and up to 93% when applying more extensive question battery and cohort structures, corresponding to a reduction in predictive error by 24 to 72%.
Prediki’s market module is complemented by a fully integrated online community module. Analysis of verbal content from your cohort’s conversation ("Market Talk") enriches your quantitative results with underlying qualitative reasons and creative ideas, so you can improve your decision alternatives even beyond those at the outset of your Prediki project. Traditional methods - which deliver only either quant or qual results – only give you half of the picture.
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